Consumers are inundated with advertising in today’s world of abundant media, from newspaper and TV to online. Consequently, potential customers decide within seconds whether a product is of interest or not. It is therefore of paramount importance that our advertisements represent the brand. They are our external calling cards and the design must conform to the uvex image world and reflect our brand values. The success of advertising depends on both the positioning in the right medium and the graphic design as well as the correct key terms and the expressive slogan. A maximum of three advertising messages should be communicated.

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