protecting planet
The new “protecting planet” sustainability label makes the uvex group's sustainability activities visible to the outside world. It denotes products which can be classified as especially sustainable – from development and production all the way through to packaging and sale. Using the “little flag”, which we developed on the basis of our uvex logo, we communicate in black and white which sustainability aspects were particularly taken into account in the development of the product.
The label can be found on both the product and packaging as well as on trade fair stands and in catalogues, for example. The label is also used across all group brands. In the long term, the plan is to extend use of the label to cover additional activities, measures and products. However, for now, protecting planet is only being used in conjunction with a small selection of highlight projects.
What to consider when using the label is described in the protecting planet style guide:
For design purposes, CBM provides master files for the protecting planet lettering and all labels with the defined ecological, social and economic responsibility levels. Only the master files under Downloads are to be used.