Primary colours
The logo should only be used in positive black or negative white. Typography is principally black or white.
Orange, blue and titanium are uvex's primary colours. These colours are used in a subtle way, predominantly at corporate level.
If you choose and use the black version of the logo, the colour must be deep black.
You should contact and ask your printer which cmyk-values he will need to achieve the necessary black colour.
You will find examples of the cmyk-values of the original uvex or uvex group black colour here:
Examples of varieties of black
Umbrella brand // Campaign colours
Umbrella brand // Campaign colours
In product communication (brand level), additional colours derived from the product colour scheme are used, so-called campaign colours. These are only used temporarily and are determined and defined by the marketing subgroups.
These colours are firmly defined for campaigns according to certain rules. They are then used uniformly on all communication channels.
In the umbrella brand campaign, the colour codes lime and dark blue are used:
